Ch-ch-ch-Changes At JC Penney

JC Penney is one of my go-to places for affordable fashion.  They have a lot of great staples mixed with on trend pieces, nice jewelry, cute shoes (especially from Call it Spring), and some even have a Sephora inside! Imagine my surprise when I visited the Yahoo homepage and this ad popped up:




What's happening February 1st? I had to find out.  I did a little digging and came across a press release announcing MAJOR transformations for the brand.  In a presentation given January 25th, the company's CEO outlined some of the new changes. Here are some of the highlights:

• New pricing strategy: Everyday prices, Month-Long Values, and Best (lowest) Prices that occur on the 1st and 3rd Fridays of very month.
• New brand shops, and transforming existing brands that customers' love.
• Store re-design.
• A new company logo.

In addition,  Ellen Degeneres will be a new JC Penney brand partner! Here's a video of Ellen's announcement on her show.

Are you excited about the new JC Penney?