What's happening February 1st? I had to find out. I did a little digging and came across a press release announcing MAJOR transformations for the brand. In a presentation given January 25th, the company's CEO outlined some of the new changes. Here are some of the highlights:
- New pricing strategy: Everyday prices, Month-Long Values, and Best (lowest) Prices that occur on the 1st and 3rd Fridays of very month.
- New brand shops, and transforming existing brands that customers' love.
- Store re-design.
- A new company logo.
In addition, Ellen Degeneres will be a new JC Penney brand partner! Here's a video of Ellen's announcement on her show.
Are you excited about the new JC Penney?